POTS 2017 Annual Report
Working within a team of volunteers we created a 20-page modular annual report. We wanted the piece to be able to showcase both the impressive ROI as well as the personal impact that POTs has on their clients. We interviewed and photographed clients, staff and volunteers. The annual report was strategically built to serve a variety of purposes outside of just being an annual report – assets for use on social media, fundraising and awareness. The shell template as well as the photography and stories not included will be used for next years report.
Cassandra Cook – Project Manager; Kyle Howland – Account Director; Michael Seto-Photographer; Sarah Westlake – Copywriter; Natalia Postrigan – Marketing Manager