Campaign for Merge subsidiary eClinicalOS
(now IBM Clinical Development from Watson Health™.)
Merge eClinical OS is a software platform for managing clinical trials data. To build brand awareness in a congested marketplace, we developed a character called “eCOS”. It represents their single vision, transparency and transformative automation.
A limited edition vinyl toy, keychain and flashdrive eCOS were manufactured and given away at events.
The campaign launched at the DIA show in 2015. The exhibit featured software demo areas, a large projected video outlining the benefits of the software, a large fiberglass character for photo opps, and private meeting areas.
Pre-show advertising was strategically placed in both print and digital media. At the show media was placed throughout the venue leading people to visit their booth.
Jason Zayas – Character Model; Wei Gao & YiYi Liu – Accounts; Mark Allen – Content