Strategy, Branding, Concept, Design, UI & Art Direction
Shikapa is a blockchain-powered mobile technology platform bringing transparency, accountability and efficiency to education in sub-Saharan Africa. I developed the brand strategy and rollout. It included a new logo, website, app prototypes, iconography, visual language, infographics, presentations and technical papers.
Colors and patterns were developed from traditional Kente patterns. Paired with portraits of people, the bold visual brand is culturally appropriate and fun. The bold and fun branding has gotten positive feedback from our user base in Ghana.
In Feb. 2019 I started testing our app prototypes. I designed all of the userflows, UI and functionality of the app.
Developers are testing and developing facial recognition technologies for roll call. Currently there is no technology that can accurately be used.
An extensive library of simple icons were developed for use across all materials. Infographics are used throughout to easily explain blockchain and other technical information.
The initial launch has brought a lot of interest from investors and from the schools on the ground in Ghana. We are working on the next phase of app development and media strategy.
Maria Gordon – Content Strategy & Copywriting
“While I worked closely with Erin to launch Shikapa, I found her uniquely broad range of talents parrying from high-level strategy to managing production to be invaluable. Her guidance in conceptualizing and establishing a global brand was key in establishing our leadership position in a challenging SaaS market. Her ease in navigating cultural complexities and formulating actionable tactics was truly transformative.”