Concept, design & production
Rohm and Haas (acquired by Dow Coating Materials) was the top coating materials developer and manufacturer. We disrupted the common visual experience of coatings companies – lots of colors – with a stark white booth featuring a tunnel. All of the structures were modular and most of the walls were made from paper and recyclable. The tunnel (with interior screens) broke out into individual stations for use in the lobby of their headquarters.
The materials used within the exhibit were meant to enhance the experience. The main tunnel structure was an aluminum skeleton with fabric pillowcasing. We used touch - tactile paper walls and seating (by Molo), smell – fresh grass along with scent pods, visual & sound – a custom animation and music score were played with the tunnel.
The campaign “Strength in Numbers” ran as a lead up to the show and afterwards. The only graphic panels on the booth corresponded to the campaign.